One of the most popular photo sharing platform in the world, Instagram has brought a new feature to its platform. While Instagram already offers a way for you to shop via the Instagram feed, now the Facebook owned company is bringing shopping features to Instagram stories.
Now when you see a shopping bag sticker in any Instagram stories, you can tap the shopping bag to know more about the product and eventually buy it. The feature is currently limited to some top brands only and will come to other brands in future.
The current range of brands include Adidas, Louis Vuitton, and Aritzia. The feature is expected to roll out to regular users too, but it will take time as first Instagram will be focusing on brands. “With 300M using Instagram Stories everyday, people are increasingly finding new products from brands they love.” Instagram said
This will be a great feature for brands as they can now get more conversions out of their Instagram stories. Recently Instagram had announced a new feature called @mention Sharing. With this feature, when someone mentions you in their story, you will be able to repost that photo or video into your own Instagram story. Stay tuned to Sid Tech for latest tech news, deals, reviews and more.
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