Micromax launched its online-only sub-brand called Yu Televentures in 2014 with its Yu Yureka smartphone. The Yu Yureka was well received and was considered Micromax’s answer to the gaining popularity of Xiaomi in India. After a year of complete absence from the smartphone market, Yu is back with its new smartphone.
After almost a year, Yu tweeted from its YuPlayGod twitter handle teasing a new smartphone launch. Yu tweeted “It’s time for a Faceoff! Are YU ready?
#YUFaceOff “. Looks like Yu will be launching a new smartphone called Yu Ace. Other than this teaser we don’t have any detail about the upcoming smartphone.
Indian smartphone market has been even more competitive ever since the last Yu release. Just recently Xiaomi started a new war in the premium segment by launching POCO F1 with Snapdragon 845 at just Rs 21,000. Whether it is an entry-level smartphone, budget range or mid-range, Yu will face tough competition in all the segments.
Getting back the consumer’s trust is also very difficult given that they vanished for almost a year. Yu Yureka 2 was launched last year at a price of Rs 11,999 and was available exclusively via Flipkart. Yu Yureka 2 was powered by the Qualcomm Snapdragon 625 processor coupled with 4GB RAM and 64GB of internal storage. It had a 5.5-inch Full HD display with an all-metal design.
In terms of camera, the Yu smartphone came with a 16-megapixel rear facing camera and an 8-megapixel front facing camera for video calling and selfies. What all features you want in the Yu Ace? Let us know in the comments below and stay tuned to Sid tech for latest tech news, deals, reviews and more.
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